10 ways to apply these new and amazing features in brochure template format
Rajendra Zadpe
Keep reading to see 10 examples of brochure inspiration you're welcome to steal from. You can browse to spark some ideas, or you can edit a template to fit your creative vision of the brand you're representing. All of these brochure and pamphlets designs are available with a Doographics account.
The other thing that's exciting about these brochure templates is that they can be used for digital or print. Digital publishing opens up exciting new possibilities like scrolling text, links within the brochure, embedded video, and widespread distribution. Enjoy, and check out the end of the post for more design resources.
A highly effective brochure distinctly and succinctly details what your business is about and what you can do for your customers. A brochure is a type of leaflet commonly seen on shelves or racks featuring a variety of information about a company, an event, a campaign, a product or a service. It is typically a single sheet that is either a bi-fold or a tri-fold. Some brochures are c-folded, while others are z-folded.
01. Know your purpose before you start
When you're thinking about how to design a brochure, start by asking clients why they think that they need a brochure. Then ask them to define their objectives. Sometimes they just want one because their last brochure didn't work. If they've come up with a brief for you, take a step back from that and look at exactly what it is they're trying to achieve.
02. Limit your fonts
You don't need many fonts when you're thinking of how to design a brochure – just a heading, subheading, and body copy font. But we see it all the time: people think they need to find a headline font nobody has ever used before. Clients will usually take the lead on fonts as they'll often have a corporate identity already in place.
03. Take stock of your paper stock
Talk about a paper stock before you put pen to notepad. If you're working for a client, ask if it has to be the standard A4 brochure. Find out if they've considered using uncoated paper, for example. Check out this post for more on how to choose the right paper stock for your project.
04. Get your copyright
A great copy is often the most undervalued element in brochure design. A lot of people don't understand that copy needs to be considered as part of the overall design concept. At the early stage of any brochure design project, experiment with the copy to see if it needs reworking. Headlines aren't something to just drop in later.
05. Put readers first
When thinking of how to design a brochure, keep the end purpose in mind. Is this a brochure that's going to be posted out in response to requests made on a website? Is it a giveaway at an exhibition, or a leave-behind brochure? When someone opens it, what will it say to them? Design for that person, not for yourself.
06. Use simple statements
You want to know how to make a brochure that stands out, right? Sometimes the simple ideas are the best. If a client has decided they want lots of cliched images to get a particular point across, it's probably better to scrap them. The solution might be to use a typographic cover instead and make a very literal statement about what they want to say.
07. Set pen to paper
Break out the layout pads and try drawing and sketching ideas to start with. Share all your ideas among everybody, rather than taking a brief away for two weeks and then presenting three concepts to see which one the client hates the least.
08. Keep what works
Don't try to be wacky or different just for the sake of it when you're thinking of how to design a brochure that gets noticed. For example, most designers use the same 10 to 20 fonts across a lot of the projects they work on. There are sound design reasons why Helvetica is used a lot, and why Rockwell is a good headline font.
09. Make a good first impression
Brochure designs need to fit in with what the client does as a business. Charities don't want luxury brochures that'll make people think they've spent a lot of money on them, whereas a new product might need a brochure that looks amazing on an exhibition stand.
10. Get the imagery right
To make a product brochure pleasurable to flick through, you need good photos. If you're using stock imagery – budgets don't always stretch to a photoshoot – try to find pictures that don't look like their stock images. Never cut corners.