how to create your own business with doographics
Rajendra Zadpe
How to create your business with doographics
Gearing up to launch your own business?
Business launches aren’t easy, and successful ones are near impossible. But launching with a bang can make a massive difference to the selling lifecycle of your product or service.
If you’re in the process of ironing out your launch strategy, this post is just for you. We’re sharing tactics to ensure your success
01. Design a Teaser Campaign
A great business launch should begin with a teaser campaign.
Teaser campaigns are designed to offer glimpses of products and information to serve as clues, which builds excitement and expectation prior to your launch. This way, when the big day comes, users are excited about your product and ready to share or buy it.
Want to release your own teaser campaign? Customize either or both of these doographics social media templates with your own colors/fonts and let the excitement build.
02. Designate a Hashtag
Hashtags make it easy to categorize your product and ensure that any piece of content or information, that you put out or your users do, is easily accessible and collected in one place.
They come in super handy around a product’s launch. Because hashtags pool content together, it makes it easy for potential users or customers to learn more about your product with just a few clicks. Users can also share information and point others to this precious pool of info by just including them, making spreading the word simple.
As you get ready to launch, give careful thought to your hashtags. Make sure that they are unique, easy to remember, and as simple as possible. Naturally, your hashtags should be tied to your product or any action you want your users to take. Avoid long strings of words and use words that are easy to spell.
03. Engage User With Contests
We all love winning cool things, don’t we? Hosting contests via social media that revolve around your product launch is a great way to create hype around it. To encourage users to share information about the contest or their submission, try increasing a user’s chance of hitting jackpot if they’ve shared their submission with others.
The contests you create don’t have to be complex either. You can define a theme and ask your audience to share shots of them playing it out using a hashtag, ask them to complete a story based on a pre-defined prompt, or ask for the audience to help name your product.
To publish your own contest, use doographic templates at www.doographics.com
04. Organize a Countdown to Build Excitement
Doing a countdown will both give you a way to build excitement for your product and, a reason to publish reminders about it. It’s quite easy to organize too: all you have to do is create a graphic for each day with only the number changed.
You can make your own countdown templates at www.doographics.com
05. Post Constantly–and at the Right Times
Social never goes on vacation. Keep your stream of posts constant prior to and after your launch. You want to build a place in your users minds and strive to maintain it by not letting them forget you. The only way to do so is by constantly engaging them.
spend some time every month planning out your social media calendar. Decide what kind of content you will be posting every week and begin to develop visuals and copy for them. This way, you won’t feel like you are constantly sinking under the pressure of thinking what to post.
This kind of planning is also what allows you to create engaging and extended campaigns. If you’ve decided you want to hold contests for example, you can plan a post around their announcement, a post to remind your users to participate in it, and a final post announcing the winner. To create such templates check out www.doographics.com
06. Jump Into Conversations
As your posts garner attention, you’ll begin to see comments come in and conversation develop. Jump in. Engage with those who are engaging with you. This is an excellent way to build a strong following and build brand loyalty. Address concerns, share more information if it is being requested, or just thank praise when it comes.
Jumping into conversations extends beyond the comment section though. What’s trending on social? Does it relate to your product? What do you have to say about it? Build a post around in response. Not only will it create another touchpoint for users to engage with you, if you’ve put thought into it you might hit social media gold and get shared like crazy.