Making a website alone is not the only way to grew online, you to increase its traffic and optimize it according to the needs of the user. The solution to this problem here i.e. Search engine optimization and keyword planning.
Here are 23 ways to drive traffic to your website:
The “Upside Down” Guest Post
Overhaul & Upgrade Old Blog Posts
Use “Click to Tweet” Links
Get More Traffic from Your Blog Posts with “Content Transformation”
Go on Podcasts
Promote Your Site with Blogger Outreach
The Content Relaunch Strategy
Create Content That Appeals to Influencers
Share Videos on LinkedIn
Add “Share Triggers” To Your Content
Retarget Visitors with Facebook Ads
Reduce Your Bounce Rate
Publish Long-Form Content
Optimize for Google’s Mobile-First Index
Create an Active YouTube Channel
Publish Viral Content
Promote Blog Posts and Videos
Republish Old Articles on LinkedIn
Use a “Question Analyzer” To Create Insanely Useful Content
Improve Your Organic Click-Through-Rate
Publish More List Posts
Steal Your Competitors’ Traffic Sources
Drive Traffic to Your Website from Forums
In addition to these points, one must know how to use Search engine Optimization because it is basic prerequisite to attain maximum traffic on your website. Here is a glimpse of the procedure you have to undergo:
Crawl accessibility so engines can read your website
Compelling content that answers the searcher’s query
Keyword optimized to attract searchers & engines
Great user experience including a fast load speed and compelling UX
Share-worthy content that earns links, citations, and amplification
Title, URL, & description to draw high CTR in the rankings
Snippet/schema markup to stand out in SERPs
Paid traffic methods are also nowadays gaining a voice in increasing traffic to the website.Paying for traffic can be a powerful tool for marketers. 2017 e-marketer survey found that 42% of small and medium businesses consider Facebook and other social ads to be the most effective marketing method available to them — better than their own websites or email lists! Paid traffic can come from more than just Facebook, though. Technically, any service you pay for that drives leads or eyeballs to you is a paid traffic source. Here are some examples:-
Display ads, also known as those things on the side of the page your ad blocker erases
Paid search like Google Ad Words or Bing Ads
Social media ads, the sponsored content that appears in your Twitter, Instagram, and Facebook feeds or before the YouTube video you clicked on
Paid discovery, or the content promoted by networks like Outbrain Amplify
Sponsored content — a type of content marketing that looks like an article on a website or even in a print mag but is actually a piece of content marketing for a brand
Influencer marketing, where a social media influencer promotes your product or brand for their audience
Website advertisement is a key factor in increasing traffic on your website.In addition to displaying your business name and website, these free advertising sites can improve your search engine optimization, or SEO. This helps promote your website by boosting its search engine ranking, increasing the chances that you’ll get found on Google and drawing traffic to your site.
Google My Business
Apple Maps
Bing Places
Yellow Pages
Angies List
Yahoo! Local
Better Business Bureau
Manta
Merchant Circle
Superpages
eLocal
Submit Express
EZ Local
Local.com
Thumbtack
Hotfrog
Brownbook.net
Tupalo.com
Insider Page
Creating business pages or listings on these platforms is an effective way to begin your online advertising strategy. The advertisement also involves the categorization of the customers or users that had some common interest with your websites. It decreases the chances of approaching to non-potential users.
All the above-mentioned points are capable enough to take a website from being not found on the browser (search engine) to the topmost results shown.