How to rebrand your content to engaged your audience.
Rajendra Zadpe
Are you thinking about to rebrand product or content? but afraid of taking risks, don't you worry about this, let's take inspiration from successfully rebranded product Coca Cola. do perfect research on it before starting.
rebranding meaning - what is a rebrand?
" rebrand Is actually a process of changing the corporate image of an organization ".
rebranding strategy
Rebranding is nothing but a market branding strategy, which includes changing the brand name, symbol, or to change the design of an already established brand.
Purpose of rebranding
The aim of rebranding is to create a different identity of the brand, from its competitors.
here's how you can rebrand your content to keep your audience engaged:
1. visual victory -
you have to focus on Visual content firstly. it helps to reshape your branding, and it's the best way to spread your message across all the social media platforms.
According to some research, Visuals increase people's reading desires by 80%. as we all know we all are more interested in movies and all the video content rather than audio or book readings.
the dialogue from the blockbuster movie drishyam “ visual memories are the strongest memories”. It suggests to us how effectively it will work. And people will remember your contents for a long duration.
Start your rebranding journey by uploading good short videos on all your social media.
2. Let's make audience creators
take help from your audience to create content for you. you can ask them to submit their photos or videos. You can arrange competition on social media to encourage participation and ultimately increase engagement. Consumers get benefited to see how others use products and services, by their feedback. it will settle your audience to your side. #TheUPSStoreCustomer this hashtag will be the best rebranding example for it.
3. Maintain authenticity
Content to rewrite - rebranding your content only consists of minor changes or you’re looking to completely re-do the whole platform, it always should be 100% authentic.
Authenticity is the quality that placed your brand at the top. and millennials believe authenticity comes second only to loyalty. In fact, 91% of customers including all generations would much rather buy from an authentic brand.
When rebranding, be sure to maintain qualities, values, and mini details that matter to you. to build your customer’s trust. customer’s trust.
4. Consider all channels
If you are a Brand marketer you should be a perfectionist.
doesn't matter, how the customer comes into contact with your brand, your website, Facebook, or
local media need to see the same image on every channel which indicates the brand, otherwise, they get confused with your brand.
That's how consistency is so important, your product should be at its good look, well polished. Make sure to add your own branding, colors, and logo to your social media marketing.
Share good new ideas to stick your audience to your brand, like fungus to bread weird example, I know ...LOL
consider all the above points before rebranding, and go ahead.
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