Pillar page importance for seo strategy.
Rajendra Zadpe
What is a pillar page?
A pillar page is a page on your website that is the topical cornerstone for a large portion of your site’s content.
Why the pillar page is important for seo strategy?This helps your website appear more relevant to your topics and valuable to your audience—which search engines like.
Most important reason for why pillar pages give boost to seo services ,that they capitalize on one of the most important things you can do to improve your rankings: interlink your content.
Why are pillar pages important?
Pillar pages have many important roles. Pillar pages help you to organize your website.Pillar pages give a good start to the future direction of your website.As an output of the improved organization, pillar pages can improve your site wide search engine optimization. Pillar pages mainly contribute to SEO by working with your prioritized interlinking and creating substantial , engaging content around essential terms.Sometimes pillar pages become part of your official content including marketing elements like on boarding email , campaign and more .To earn genuinely organic traffic it is important to produce quality or quantity.
To increase your SEO and improve marketing engaging content is an important factor.You should apply proper long-tail keyword research to your blog titles.
Sometimes results aren't as good as you expect. Google and other Search engines are very good at finding out what users are actually looking for. The presentation of content is evolving day by day. This evolution ultimately increases sophistication, that means it’s not enough to compete for the top spots on SERPs utilizing solely keyword research and good content.
In order for visitors to spend more time at your pages , your content should be long enough and interesting and also more organized. By the utilization of a pillar page strategy search engines review your website more efficiently and enhance the effectiveness of your SEO strategy because of content organization.Firstly let’s review the pillar pages strategy from a bigger perspective. These pages deliver your important content.
Pillar pages must provide wide topic coverage and then your topic clusters, generally blogs articles see to the specifics from those . The topic cluster pages will also get links back to the pillar page, an important thing is to make your pillar page the center of attraction.
Pillar page best practices
- Select topic – creating a pillar page from external or internal linking.
Make sure to write these pages your content should be answerable to a lot more questions and it should be authoritative.Make your page as a one-stop shop for additional resources. Keywords research for the blog title should stay on the long tail side but not as drilled down as for a blog article.
Go with keywords which have a great amount of monthly searches (at least 90 or more) and medium to Less competition, if possible.
The block or article topic should be able to fulfil requirements for your audience and should be more shareable .
- When to Create a New Page or Use an Existing One
Make sure that pillar pages can be new website pages or fashioned from an existing page. Experts recommended that pillar pages should be standalone pages. Google can read the URL structures of such pages more efficiently. Standalone pages are also useful for stand out creativity and hence it improves user experience. You can repurpose the content of one of your e-books for your content. You can absolutely use an existing blog article as one if it’s presenting excellent performance. When you are adding on or revising an existing blog or standalone page, feel free to refresh the content and add new images, but be sure to leave the URL structure as alone. You don’t want the page to lose authority, it's built SEO-wise.
- Other Considerations
After deciding the topic and to make a new or existing page you can start to write.
- Pillar page length
Since the average Google first page result contains 1,890 words, we recommend pillar page content should be about 2000 – 2500 words in length. On the other hand, topic cluster pages, or blog articles should be about 1000 words .
Make sure to mention the central topic in your page title, your H1 header, and the URL structure. Visuals should be bigger on this page and always add alt-text.Because the alt-text can help you show up in image searches, which is another great opportunity to gain traffic to your site.
- External and Internal Linking for website development
Don’t forget to mention relevant external sources because your content should be credible and citations support what you’re sharing.
You have to identify which of your existing blog articles can be used as topic cluster pages to a website google. After identification , review the links within the content, add in the link to the relevant pillar page, and remove other internal links.
The advantage of developing and utilizing pillar pages are immense from increasing rankings to improving user experience.