Future of Indian design industry
Rajendra Zadpe
The world of graphic design is a fascinating one, serving as both sponge and mirror to the broader world of technological and social change. Truly, the rate of change is enough to make one’s head spin. So much digital ink is spilled on the fads and trends du jour, we thought we’d take the long view for a moment and consider what graphic design will look like not 5, or 10, but 20 years down the road.
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Here is the projection of the graphic design landscape of 2021, as outlined by 10 not-so-shocking developments.
1. Flat design will give way to something less clunky
“Flat design” is a major buzzword these days, referring to the use of sleek, perfectly 2D web graphic design elements that make no use of gradients, shadows or anything else that implies 3-dimensionality.
By 2021, even this is bound to seem clunky and abrasive; user experience graphics designers will be tasked with finding something more elegant than banal visual shapes. In solution, “ethereal design” will do away with the visual element entirely, instead making use of auditory tones, tactile signals and the 4th dimension, time, to guide users around a website, giving eye balls a much needed rest.
2. Vintage will take on new meaning in logo design
Vintage logo designs, inspired by the blissful consumerism of the 1960s or the rugged, frontiersman-chic stamp emblems of the late 19th century, are all the rage nowadays.
But soon the recent past will lose its novelty, and logo designers will have to find a way to renew the vintage look. Well, there’s only one way to go and that’s backwards, so look forward to a crop of hip graphic designs invoking medieval design — feudal family coats of arms, regal seals and ornamental scrolls. Once there, hieroglyphics aren’t far off.
3. Image blocking will make text entirely optional
Since the image sharing website Pinterest exploded this year, the website’s style of brick-like, solid blocked images has become pervasive in website designs.
If there’s one thing that Pinterest has revealed, it’s that words are superfluous, even somewhat undesirable for a global community that does not share a language. Rather, all you need are images, hyperlinks and perhaps emoticons to get the world communicating. By 2021, the post-linguistic society is going to be in full swing; welcome to the digital Chauvet Cave.
4. Responsive design will become more responsive
Today, few things rank higher on the list of a web designer’s priorities than “responsive design” — layouts that adjust themselves depending on the size and shape of the screen the viewer is using, whether it be a desktop, tablet, mobile phone, etc.
Well guess what. We are not devices. We are human beings, with flesh and blood and feelings. By 2021, graphic developers will have grasped this and will take “responsive” to the next level, creating sites that adjust not only based on screen size but on the viewer’s personality and mood. Is the user agitated? Deploy the cool blue background to calm him down. Hold us, Siri.
5. A radical end of typeface segregation
We’ve noticed a lot of design work lately that takes a multi-type approach, juxtaposing striking but dissimilar typefaces to grab the viewer’s attention.
This seems like a real win, and we fully expect the approach to revolutionize the world of typography more generally. Books, for instance. For centuries we’ve had to put up with the tearfully dull convention of 1, maybe 2 typefaces per page. Well, to heck with that! In 2021, every word on every page will be allowed to wear a different typeface, existing in happy ragtag harmony.
6. Movie poster design will embrace radical minimalism
Commercial movie posters tend to be anything but subtle. In the just-for-fun graphic design world, however, a wave of artists are reacting with an ultra-ultra-minimal aesthetic that boils down a narrative to a single iconic element and leaves it there.
As films themselves become more and more hyper-stimulaitng with ever-improving surround sound and 3D technology, it stands to reason that posters will assume the opposite trajectory — people can only take so much visual noise! By 2021, the so-called “minimal” poster projects of today will seem cluttered by comparison: the posters of 2021 will be so simple, they may consist of nothing but a particular shade of blue-grey, offering pre-emptive relief from the seizure-inducing film it advertises.
7. Infographics will take on a more Orwellian flavor
“Infographic” has proven a lasting addition to the designer dictionary; they are a slick, effective new way to present information.
But corporations and research bodies aren’t the only ones to use them. One designer, Nicholas Felton, produces The Feltron Report, an annual infographic chronicling the tiniest details of his life — from his relationship statuses to his dietary habits. By 2021, each citizen will be able to produce an infographic of such detail — a great boon for government record keeping. Indeed, when a police officer pulls you over for a traffic violation, the request will not be “license and registration” but “Facebook and Feltron, please.”
8. The .gif will reign supreme
.gifs are irresistible. Whether you’re looking at a slick cinemagraph advertisement or just a looping cat video, it’s mighty hard to turn away.
And yet, today the .gif still occupies a relatively marginal position in visual culture. By 2021, nothing will be farther from the truth. Not only will .gifs become the preferred means of billboard advertising and physical comedy, but it will have gained status as a legitimate art form, earning itself a category in the academy awards. Visitors to Times Square in New York will find themselves in a spastic sea of looping kitten videos.
9. Typography will simply exhaust itself
With easy-to-afford and easy-to-use typesetting software, the rate of new typefaces being produced nowadays is simply staggering. We don’t know the exact numbers, but to make a semi-educated guess, we’d place it at a good handful every day.
The fact is, it’s already tough to distinguish between some typefaces, which are differentiated by the slightest of inlets, serif lengths and l-heights. By 2021, typographers are going to be stepping on each other’s toes like awkward high school prom dates. Some will turn to focus on outlandish winding-style typefaces. The rest will enter a frenzy of cannibalistic litigation, eventually running the country of Switzerland into bankruptcy. In an unexpected shift of Europe’s geopolitical scales, the small country of Liechtenstein will then purchase its bordering neighbor for a small sum.
10. Re-designing a well-known logo will become frustratingly impossible
As the graphic design peanut gallery has become better connected and more vocal, galvanized by critique sites like Under Consideration’s “Brand New”, we have witnessed unprecedented amounts of knee-jerk opposition to new things. The logos for the London Olympics, University of California and South Australia each received a mountain of hate, with the UC being effectively booed off the stage.
By 2021, this state of reactionary conservatism will be so intense, it will be impossible for any beloved company to ever re-brand. So you had better get used to the logos we’ve got, because they’re here to stay.
Wrap up…
India is home of creative people there is a huge opportunity as well as potential in graphic design field. There is a huge demand for graphic designers in India and it is only set to go up in the future. “At least 40% of communications that a company does with its customers is visual. Every product first needs to sell visually first before a buyer picks it up. The best way to learn techniques and trends in graphic design by joining graphic design training institutes.