How attractive content help to drive leads in your business
Rajendra Zadpe
Content marketing shares informative content that is relevant, interesting, and useful to your target audience.
There are four forms of content:
- Written word
- Audio
- Video
- Images
We mainly talk about writing, audio, and video here, so we’ll go through each of those different kinds of content later in this post.
The most important thing to remember is that it’s your job to be useful. There’s no point in creating any content if your audience doesn’t get any value from it. As a marketer, you always need to be on top of trends and adjust to the ever-changing marketing landscape. One part of marketing that has been consistent over the last several years, but has changed quite a bit in strategy, is blogging/ content creation. Blogging is a critical element for any business. But the question we always receive is, "why does my business need a blog?" It doesn’t matter what kind of company you run, whether it is an online entrepreneurship or a local business, you should still have a blog.
Here are 6 reasons why your business needs a blog:
- A blog can maintain your marketing strategy and structure your relevant content
Promoting your services and goods is not an easy task, especially in a highly competitive business climate. That's when the blog comes in handy. It helps you with the multimedia representation of your company, keeps the audience interested, and promotes your company. Think about promoting your videos, podcasts, interviews, and more on your blog. This is helpful content for your audience, and great content for your website. The important part is the quality of your posts.
- A blog can attract new clients
Blogging and posting relevant content is an incredibly useful tool to increase traffic to your website and to your services. With the help of SEO strategies like keywords, titles, meta descriptions, and more, blog posts become a powerful tool for gaining visibility for your brand. In addition, every new blog you post adds a new page to your website. That helps with SEO immensely because it gives Google and other search engines a reason to re-crawl your website to find new content to index.
- A blog can promote the formation of a community around your website and organization
This is a perfect way to maintain and spread a word about your services and create long-lasting bonds with prospects. Share your blogs on social media to reach a wider audience and build a community around your posts, insights from your company, and your perspective. You'll start to see just how much traction a blog can bring when you share it on social and bring in new visitors to your website.
- A blog can build your reputation in a particular field of your interest and become a figure of authority
Nothing can beat a good solid reputation, and blogging makes an essential investment into this process because it allows you to share your perspective with your audience in a new way.
- A blog can help you advertise
Research shows that around 80% of companies prefer to have an advertisement in the form of a series of articles instead of the traditional "buy now" agenda. And customers are also getting a little tired of the conventional ways of commercials and advertising, so the creative ways to present your services are crucial to the modern business environment.
- A blog can help you appear more trustworthy to your potential clients
People trust the written word, and blogs improve the level of trust towards your organization or venture. Make sure you are providing helpful and accurate content, encourage discussions and knowledge sharing, and you will see the increased trust in your brand!
Why invest in content marketing?
When done well, content creates brand equity, meaning: your brand becomes more and more valuable over time as you continue to create valuable content. And the more you help your audience, the more your brand will gain a reputation as a leader in your field.
This creates a flywheel effect where you start to generate more and more momentum until suddenly you’re dominating your field.
The core way content provides value to you as a business is through organic traffic. This is where people discover you on some kind of search platform, like Google, YouTube, or a podcast directory, and go visit your content.
It’s fundamentally different from other kinds of traffic for one critical reason — these people are looking for you. They are actively searching for information related to your business — that’s how they discovered you in the first place.
On every other platform, you’re interrupting whatever they’re doing. They’re passive observers instead of active searchers. It’s typically much harder and much more expensive to do that kind of marketing (think Facebook ads, YouTube ads, and basically every other kind of advertising).
The importance of blogging for business ventures cannot be underestimated under present digital and marketing circumstances. Even with the emergence of other creative tools to support your visibility and push forward your services, it does not diminish the value of what a blog can do for your brand. Whatever your needs are, a blog post is a great tool for creating stream of website traffic, growing audience, and new prospects.