How to design invitation templates on special occasions
Rajendra Zadpe
Are you looking for an online invitations maker? Whatever online event you plan to have, you need an original way to invite your attendees to the event. And, today, creative online event invitations have become as popular as hand-made invitation cards. You can find several websites to make invitations online. Some websites are free to use, while others include a price but come along with more features. Nonetheless, whatever online invitation maker you use, you will save time preparing invitations and instead devote your time to organize and manage your online event.
With the right tools, you can create event invitations online for any special occasion, such as weddings, birthdays, and virtual events. Let’s check out how to create the best online event invitations and everything else you need to know about online event invitations and rsvp to impress your attendees.
How to Create Invitations to Invite People to a Event?
When planning a successful virtual event, your invitations are something you need to get right. Think of your invitations as the first impression you get to make on your audience. And as anyone will tell you, first impressions always count. As for digital invitations, whether people click on the link and register to attend your virtual event or not is largely determined by how well you create and deliver your online invitations.
With this in mind, you may ask yourself: What do I need in an invitation to compel people to click and register to attend my virtual event? Take a look at some essential elements to take into account when creating and delivering an online invitation.
Writing a Subject Line for Your Invitation
With so many marketing emails circulating around the web today, you can imagine how important a good subject line is to get people to open those emails. Every marketing email ends up competing for the short and valuable attention of potential customers. And guess what? Your invitation will most likely end up competing with other email invites for potential attendees. Therefore, the subject line for your email invite should stand out to get people to click on your invitation and read the content.
For starters, think about using subject lines that address people personally. If you don’t have a list of names or any information on the people you are inviting, try using pronouns, such as “you, your, and we.” The goal here is to use language that appeals to the people you are inviting. Also, try using dates and a tone of importance in your subject lines to create a sense of urgency. An exclamation mark or two won’t hurt anyone in your subject line as well.
Here are some quick, useful tips to help you craft the best subject lines:
- Keep it short.
- Place the most important words at the beginning.
- Eliminate filler words.
- Be clear and specific.
- Keep it simple and focused.
- Use relevant keywords.
- Indicate if you need a response.
- Include a date.
- Highlight valuable information.
- Personalize it.
- Don’t write a sentence you finish in the invitation’s body.
- Reread the subject line.
- Don’t put the words in all caps.
Some Examples of Good Subject Lines
When it’s about inviting your audience to your virtual event, you need to create a sense of gravity in your subject line to captivate attention. Whether it is a noteworthy speaker, an opportunity for people to network, or a unique experience, make your subject line alluring.
Writing Your Invitation’s Content and the Information You Should Include
In general, an invitation should include the purpose, time, and location of the event, along with any relevant instructions. In our case, a virtual event invitation should answer any related questions your attendees might have. The items include the what, why, who, when, and where of your virtual event.
A proper online event invitation should include the following details:
- The name of the person invited
- The title and description of the event
- The name of the hosts, organizers, or company
- The time and date of the virtual event
- Where the virtual event will be streamed
- RSVP instructions and deadline
Considering you are planning a virtual event, you may want to include information about the event speakers, and networking opportunities, benefits, topics, and ways for your attendees to engage.
An attractive design and clever wording is something to keep in mind while writing your invitation’s content.
Adding Images to Your Invitation
An image attached to your invitation can say a lot about your virtual event. The picture you choose to add will leave an impression on your attendees, and it will also give your invitation its theme and flavor. Whatever website you decide to use to craft your invitations will most likely include step-by-step instructions on how to add images to your invitation or you can choose it from online invitation templates.
In any case, make sure to make your words match whichever images you choose. Your content should tie into the look of the invitation and the theme of your virtual event.
How to Track That Your Invitation is Read by Potential Clients
To effectively track that your invitation is open, read, or even trashed by potential clients, you will require specialized software features. Some platforms designed to manage virtual events offer features to track, analyze, and recognize the fate of the online invitations you send out. However, there are other ways to track that your invitation is read by potential clients. You can ask people to RSVP by having them indicate if they are attending, interested, or not attending.
When to Send Out Your Invitations?
There are really no concrete rules about when to send out official invites. However, there are a few things to consider when you send them out. The earlier you invite people to your virtual event, the more likely they will save the date ahead of time and make it to your event. People, however, may also forget about your event if the invitations are sent out too early. If you send out your invitations closer to the event’s date, your event will be fresher in people’s minds, but it could be likely that they have already made plans. In either case, there are pros and cons.
Nonetheless, here are some factors that can help you decide on when to send out your invitations:
Send your invitations early if your virtual event takes place during a busy time, like the holidays.
Give people enough time to register online and RSVP.
Announce significant virtual events in advance so your audience can keep their schedules clear.
Ticketed events with early-bird options or a limited supply should be announced early to give people a chance to secure their tickets.