How To Use Instagram For B2B Marketing In 2020
Rajendra Zadpe
With over 800 million monthly users, Instagram is a power to be reckoned with. Unless you're a B2B company, you may assume that the buzz isn't important to you — but it's definitely valid in 2020. There are thousands of brands and a range of high-profile Business to Business organizations that uses Instagram B2B Marketing to increase brand awareness, reach their audiences, and eventually gain new consumers.
Here are some succinct, actionable tips that you can put into practice right away.
Use authentic, real-time user-generated content
Forget about stock photography and fake publicity photos—-it's time to go in real-time. On Instagram, your prospects and leaders want authentic content that provides a personal insight into your company's community and product offerings.
Instagram B2B for Marketing
Real-time content, such as live video / live streaming, is unfiltered and 100% of you. This brings a much-needed human dimension to B2B companies and lets you develop a real relationship with your audience and potential customers. Extremely professional-looking advertising may also feel cold and dispassionate — your consumers deserve to know that there are real people and real stories behind branding.
Go quick, and it mixed up
Instagram makes it extremely easy for you to share images or videos directly on your phone via your application. Just fire up the app, click the Add button, and pick the picture or video you want to upload — it's that easy.
The benefit of this is that you don't have to waste time making content. You can upload a variety of content anywhere, whenever you need to, without any pre-planning or editing. Different types of content will not only draw and cater to different members of your audience but will also reveal different sides of your market. No one wants to look at pictures or even quotes on Instagram all day, right?
Involved in your niche
Stop looking through the window at what's going on inside. Come on, join the crowd.
Just like any other social media site, it's important that you not only post content to your page but also engage in a broader conversation. Don't just post images and videos, answer your community when they leave a response. Take the time to check out other Instagram accounts, have a browsing experience, like some stuff, and maybe just leave a nice comment here and there.
If you take the time to engage with others, they are more likely to take the time to engage with you.
Make the most of the link in your bio
Although Instagram doesn't let you connect to websites under the post caption, you can have one in your bio. You can include up to 150 characters in your Instagram bio — including a link. Your bio is the perfect real estate to connect to your new blog post or deal. You can also use tools to build a custom link that includes a page with more links, allowing you to share up to five links and get the most out of your bio link!
Alternatively, Instagram Stories are a great way to add links to your content. However, stories only last 24 hours — this is a drawback, but it's also a great opportunity for you to deliver real-time deals and value.
Tell a story with every single post
On Instagram, the companies that tell the most fascinating stories are creating a rising audience. If you want to draw people to your company and get them to connect with you, you need clear visual storytelling that cuts through all of Instagram's noise.
Don't restrict your attention to your general picture and video feeds. The Instagram Stories feature helps you to create a slideshow or a picture or video montage. If you're paired together, share a story and give the viewers a more intimate experience.
Although it has been primarily used by B2C brands up to this stage, it holds tremendous potential for B2B companies when used correctly — and with the above points in mind!