Long term marketing strategy, how to plan ?
Rajendra Zadpe
long term marketing strategy is a smart approach. Every company should have marketing management. Is the marketing concept by which
your company can benefited from having a long-term strategy.
With the help of long-term marketing strategy, you can drive your success of company and you can guard it for some years.
With the help of marketing research on marketing business and By balancing short and long term marketing strategy you can set goals in smaller time.
Lets take look at some points you should know before draw long term marketing strategy plan
set company vision
You should be able firstly you have to define your company vision in at least 50- 100 words, and make it publically available to employees and customers.
It helps them to be firm on their goals.
It ultimately helps to resolve question :
What do you want your company to be? Why marketing is important?
If you get answer for the above question then congratulations ! you have completed first critical step of long term marketing strategy.
Set a personal vision
After setting company vision you have to set your personal.
your personal vision with your company vision is the important key to achieving your personal and professional goals.
Personal vision may includes :
Growth, early retirement, or simply more time to spend with family and friends.
There is no need to share your personal vision with your company or your friends.
SWOT analysis
Strengths, weaknesses, opportunities, and threats.
A SWOT analysis help you to plan to make improvements.
Set short term goals - your goals should be smart ,
S.M.A.R.T.” (specific, measurable, actionable, reasonable, and timely).
Example for short term goal -Increasing net profit by 3 % in eight months.”
Outline strategies you will required
to meet your short-term goals.
If the short term goal is “build out a new product or service,” the strategies might be:
Formulating a development plan
Outlining to a marketing and sales plan for the new offers
Set action plan
An action plan is an important part of the any business planning and long and short strategy development process. no matter how fantastic your strategies are always pointless unless they leads to take action.
Action plan should be a practical.
it must be easy to change and update. But, must also be specific about what you’re doing,
Action plans charge you to do process to your strategies.
Start communication
To stay together your team, To grow your marketing network you must communicate strategically. communication focuses friendly conversations and cuts out excessive tense meetings. Every communication should have specific goal.
Include the all the elements like how, where, when, and most importantly why every time you are giving instructions, feedback, updates, and so on.
Review and modification
regularly check that you’re progressing toward your goals. You should have to update A weekly review of your business goals, strategies, and action plans can help you to do new modifications.
Create a team
As a leader or marketing executive not really need to do all alone.
A strategic planning team can help you at every step of the goal of marketing strategy.