Make strategies for attracting targeted leads

Rajendra Zadpe

Sep 30, 2024 10:43 am

This post is a step-by-step guide to improving your website Google rankings quickly in order to ensure that you can attract targeted leads. It’s the only fast SEO tactic that I know of. If you’ve never done it before, there may be huge opportunities to improve your website rankings and your targeted leads. The key is in your Analytics.

The goal is to find a keyphrase that you’re already ranking for and setting targeted audience, but not ranking that high. If you can find these phrases, you can find the corresponding page which may show your leads conversion rate. If you can find the page that’s ranking, you can better optimize it for the phrase and watch the rank jump and increased target conversions. Make sense? Here’s the summary again, then we’ll go into detail.

Find the phrases for which you almost rank high and becomes suitable for your targeted customers.
Find the page in Google search results. Confirm the ranking.
Next, improve the page by better indicating the relevance for the phrase.
Check back and see if it worked.

1. Take a look at the “Queries” report

First, let’s find the phrases that you’re almost used to on your website. It’s in Google Analytics in this report: Acquisition > Search Console > Queries.

This report shows:

all the phrases you rank for
the number of times you’ve appeared in Google (impressions)
the number of times your pages have been visited from these phrases (clicks)
how high you rank for the phrase (average position).

2. Set an advanced filter

We’re looking for phrases that already rank in Google, but could use improvement. We need to use an Advanced Filter to find just the phrases for which we rank high, but not too high.The idea is that a page that ranks greater than 10 is high on page two. This assumes that there are 10 organic search listings on page one, which really isn’t the case, but it’s close enough for us to make this work.

3. Sort the report by rankings

Click the column header “Average Position” to sort the report. Actually, you’ll have to click it twice so you can see the 11s at the top.

ProTip! Make an Analytics “Shortcut”

Save your filtered, sorted Queries report as a shortcut. This will make it easier to get to next time. Just click the “Shortcut” link above the report, name it and click OK. Now the report will be available anytime in the left side navigation of Google Analytics.

4. Dig through this list, find phrases and confirm the rankings

You’ll quickly notice that this report shows some strange phrases. Things that seem irrelevant. Don’t worry about them. Every site ranks for unrelated phrases. Just ignore them and keep looking. Ideally, you’ll find some buyer-related keyphrases. Remember, there are two kinds of keywords…

1. Question Marks

Phrases entered by people who are researching a problem, without yet knowing how they want to solve it. Example: “why does cold water hurt my teeth?”

2.Dollar Signs

Phrases entered by people who know how they want to solve their problem and are looking for a presumed solution. They are often ready to spend money. Example: “emergency dentist chicago”

5. Confirm your rankings

Start searching for the phrases in Google to confirm your rankings. Now you’ll notice that the “average position” really isn’t the same as rankings. Sometimes, you’ll see yourself ranking higher than the report suggests. Other times, you won’t see your site at all. There are a lot of reasons for the discrepancies.

Your site may have more than one page that ranks for the phrase.
Your site may rank in image search results.
Your site may rank differently today than the average ranking across the date range in the report.
Your search results may be personalized for you based on your location, browsing history, etc.

6. Check to see how the phrase is used on the page

Now we want to see how well the page was optimized for the phrase.

Does the phrase appear on the page?
Does it appear all together, or is it broken up?
Where does it appear? In the title, header and body text?
How many times is it used in each location?

If the phrase isn’t in the title, header and body text, then this page wasn’t really optimized. The Google rankings were accidental. Find that the page isn’t well optimized? Great! But first…

7. Improve the page and indicate the relevance for the phrase

Search engine optimization is all about indicating relevance. We indicate relevance using on-page SEO best practices, which we’ll summarize here.

Use the keyphrase once in the page title. This is the