Poster promotion tips for social media
Rajendra Zadpe
As humans, we can’t help but be visual people. Whether you’re passing posters, flipping through a magazine, watching TV, or surfing the web. We see content everywhere. But do you remember any of it? Do you remember what that ad was for when scrolling down your social media page?
Chances are, if it didn’t catch your attention then you probably won’t remember it. The best thing to do for your brand is to create content that not only stands out but also has visual elements that are memorable. And the best way to do that? Use our 5 poster design tips.
Let’s dig into these 5 creative poster design ideas for your social media so we can make sure your social media content is not only engaging but consisting of all important elements to create lasting impressions.
5 Creative Poster Design Tips for Your Social Media
1. Find Your Goal
The first and most important of the poster design tips when creating social media content, and all of your digital content marketing, is that you need to have a goal. Setting up a goal will be the basis for creating your design for your social media content. So let’s figure out what it is that you are trying to do and then let’s make a story out of it.
Having a goal will not only help your design for social media content but it will also allow you to tell your message visually.
2. Color
Color is one of the most important aspects of any design. It helps to set a mood, create an atmosphere, and can even invoke a memory. With each color having meaning and psychology behind it, finding a color scheme that conveys the emotion you want your audience or brand to associate with, will help to establish consistency.
So what does your brand stand for? Is it fun, established, trustworthy, etc.? You want to use colors that reflect what your brand stands for and you can do that by starting with two to three main colors. Finding your color theme is crucial to the success of a design. Remember that goal you just discovered? Well knowing it will come in handy when using colors in your social media content as this will guide your audience through the story.
3. Text
Not to be confused with typography (which we will get into next). Text is a sequence of words whereas typography is the visual component of the written word. Now that we have that explained let us get into why the text is important.
As an owner, we know that this brand is like your baby. You want to show it off and tell everyone about it. You might even feel as though you have to use every word you can to explain your brand and why it’s so great. However, when creating social media poster graphic designs you want to stray from overcrowding an image.
4. Typography
It’s obvious that typography is an art in itself. Selecting the perfect font to get aligned with the images can be tough, but when done right it can bring your graphics to life! Like your color palette, picking a font should reflect your brand’s personality. Don’t go overboard – you only need two to three fonts max. Any more than that and your audience may get distracted and your message will get lost. And they won’t have a font to remember you by. You want your customers to be able to see a graphic and know it’s yours even if your logo isn’t on it.
5. Good contrast
If you haven’t heard of it by now, negative space (also referred to as white space) is a great way to make your image stand out. Contrast attracts the eye and can be applied with font, colors, alignment, size and more.
How can you contrast an image? A simple way to implement contrast into your graphic design is through the use of colors.
Text is also an important part of the contrast. Choosing text sizes that contrast well, as mentioned above, will help to make your graphic pop. Creating a flowing design by surrounding words with white space will allow the elements to breathe. The use of space around text, shapes and other elements will make your design easier to read and also attract more attention than a cluttered design.
A good rule of thumb is if you have a light-colored background then you should use a dark font (and vice versa).
Now You Try!
Now that you have all your posters graphic design tips in order you are ready to create better, more engaging, and targeted graphic designs for your social media content! Do you have any social media graphic design tips you’d like to share? Let us know in the comments and let’s get those creative juices flowing!